25 YEARS OF JAGUAR!
It was 1922 when Sir William Lyons founded the Swallow Sidecar Company that initially made motorcycle sidecars. But the SS Jaguar name first appeared on a 2.5 liter saloon in 1935. The Jaguar name was given to the entire company in 1945 when the SS was dropped due to lack of popularity from World War II. The SS 100 model became the world’s first Jaguar.
Mike O’Driscoll, Managing Director of Jaguar Cars, said: "In 2010 we celebrate our past, and 75 years of designing and building cars that celebrate the art of automobile making. We’re also celebrating the promise of the future, and the introduction of the all-new XJ. In just three years we’ve completely revitalized the Jaguar line-up with the launch of three beautiful fast cars".!